#WATCH STOPS WORKING BUT DIGITAL WORKS OFFLINE#
There are four big categories of digital marketing: enhanced offline marketing, radio marketing, television marketing, and phone marketing.Įnhanced offline marketing is a form of marketing that is entirely offline but enhanced with electronic devices.įor example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device. The first live broadcast was from an opera performance at the Met and guess what people did after it?ĭigital marketing strategy was born. While it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff. Shortly after his little demonstration in England, morse signals were transmitted across open water. In 1896 he was the first human to demonstrate a “public transmission of wireless signals.” Here’s a pic of the first digital marketer in history: Like, WAY longer. About 100 years longer, to be exact. The History of Digital MarketingĪlthough it was first popularized as a term in the early 2000s, digital marketing has actually been around much longer. The beginner’s guide to online marketing, on Quick Sprout, is a great place to get started. Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart. The 7 big categories of online marketing are: That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here for the sake of completeness. The 2 main pillars of digital marketing are online marketing and offline marketing. That means you don’t have much time to figure out this digital marketing stuff before you can power down your old school printing press and close up shop. What’s more: the share of people spending more time using electronic devices continues to rise, while print advertising continues to decline. If no one is looking at the road anymore, who’s supposed to see those advertisements?
#WATCH STOPS WORKING BUT DIGITAL WORKS DRIVERS#
The reason why billboards, like the ones above, will die, is because the future of driving will look like this:Īlthough driverless cars already exist, drivers still have to pay attention in the future, as the technology improves, not a single passenger will spend their time looking at the road.ĭo me a favor, the next time you drive and are giving a friend a ride, take a peek at the passenger seat.Įven now, chances are they’ll be looking at their phone. That’s why digital marketing matters it’s where the attention is. Just think of it this way: Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. Unfortunately or fortunately, billboard advertising is mostly dead. In 2015, a ton of my clients still spent hundreds of millions of dollars on billboard advertising. Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs: Growing up with Indian parents, the answer to both of those would, most times, be the same: “not yet.” Why Digital Marketing MattersĪs a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald’s, can we go?” whenever one of those 10-foot billboards popped up on the side of the road. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy. Basically, digital marketing is any form of marketing that involves electronic devices. What is Digital Marketing?ĭigital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. That way we’ll be on the same page before we dive into step-by-step strategies. Well, before we go into the basics of digital marketing and even the advanced tactics, let’s first go over what digital marketing is.
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